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Proview Electronics pursues barring Apple in using iPad trademark in US
Saturday, 28 April 2012 06:51

 

A struggling electronics company had been accusing Apple of using foul practices in acquiring the iPad trademark. Proview Electronics has brought the legal battle to the United States from China.

It can be recalled that in China, the said company had been using every possible avenue to stop the sale of iPad. They, however, failed to persuade the Shanghai government in banning the said product in the area.

On the other hand, Proview succeeded the battle in Shenzhen. The court in the said area rejected the claims of Apple for the iPad trademark. The order, however, was appealed in the courts of Guangdong and the hearing was already set. Proview alleged that Apple created another company which is UK-based with a name, IP Application Development purposely to acquire the aforementioned trademark. It was a tricky name they said because it has an IPAD abbreviation.

Moreover, Proview alleged that Apple acted with malice, fraud and oppression over a financially unstable company like them. The said company is then seeking for the cancellation of the said trademark from the hands of Apple and pursues damages. The legal battle is now brought to US. Proview filed documents at the Superior Courts in California for the County of Santa Clara. In the case filed, the said company is praying for the permanent stoppage of iPad tablet distribution in the said area. It seems that Proview is dead serious on a protracted war waged back in China.

 

The company traced their ownership of the trademark even way back 2000 to 2001. According to the document filed in courts, after acquiring the said trademark, unfortunate events befell them. They were able to service their two major customers namely Circuit City and Polaroid before their bankruptcy. In 2009 however, IP Application Development, which they called a dummy of Apple acquired the trademark with a promise of not using it to compete with Proview products. Without the knowledge of the Proview, IP Application Development transferred ultimately the trademark to Apple that then launched the trademark in 2010. This data which were are written in their case filed are their basis in saying that Apple indeed resorted into fraudulent activities just to acquire the said trademark. This protracted legal battle is going places. However, it can take years before Proview can be able to pursue its dream. That time, Apple will be filthy rich with its sales of the iPad tablets.