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At the current moment a lot of software stocks and software products are available on the market.
Software development technologies are wide enough for any developers to be able to create some useful and advanced software product. At the same time there are many problems with software redistribution. As a result there are too many software products which developers do not upgrade anymore.
What do we have now in the software market? - A lot of similar software. More than half of software has poor quality, but also there is a lot of good quality software. How can customers choose good solution? - Only spending too much time for searching and filtering these products.
Software stores don't provide real filtering of poor software.
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How often can you see message from support - "Before asking a question - read FAQ, visit our forums, etc.", even before asking - just on the first support page? Answer is - often enough...
From our point of view - this should never be!
Probably some companies think that their customers should spend several days for careful reading of all software products FAQs, visit some forums, probably ask some questions the other users, and only after these steps they should ask for help from support.
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Pricing policy for software is very interesting and unique area.
Software is not in the full sense of the physical product (except boxed versions) and can be propagated with very low cost. The basis of the software is Intellectual property as well as patent fees (in some areas).
The price of the software does not depend on the value of one-time investments its development any more, and the number of sold copies.
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Most of our programs are co-branded. A lot of diverse high-quality software exists in the market. To select the programs and partnership with outside companies, we are guided by the following basic principles.
1. The most important for home software is ease in use. But the quality of programs and features should be high. The user should not take much time to get the program. Further it should simplify the task of familiarization with the software, our team is working to create additional reference materials, tutorials, examples, video reviews, video lessons.
2. The quality of the program must meet high standards. The program should work stably and do not fail because of incorrect user actions.
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